All of us
is stronger
Than
Any of us
Formula E is supported by a robust, diverse global eco-system of stakeholders, each contributing in different ways to help bring electric racing to cities and people all around the world.
Our fans
Our Partners
Our fans
Our Partners
Our Fans
Introducing
the electric
generation
344 million
Global fans
More young fans than any other motorsport
56% of fans are under 45
#1 sport globally for female audience
46% of Formula E fans are female, which is more than F1, Premier League or NFL
Our Fans
Unified
by shared
beliefs
Optimistic about the future
82% optimistic about the future drawn to a sport that’s constantly pushing forwards.
The Electric Generation are 1.7x more likely than the total adult population to feel optimistic about the future.
tech savvy, early adopters
47% of Formula E fans buy new tech products as soon as they are available
ENVIRONMENTALLY CONSCIOUS
84% pay more for brands that are committed to addressing climate change
The Fans
Get to know
the electric
generation
Cali
The change
champion
Our greatest challenge is to connect them with our drivers and showcase our impact on social issues.
Freddie
The all-in family: Our dream audience
They tick the box on enjoyment of racing action, technology and sustainability.
Our greatest challenge is to grab their attention and stay top of mind among their favourite sports.
Max
Sports mad majority: the classic sport fan
They seek thrilling racing, sport offers escapism and a connection to others.
Our greatest challenge is to deliver exciting racing and remind them when and how to watch us.
Omar
The optimistic
early adopter
Our greatest challenge is showcasing our innovation to inspire them & grab their attention.
Our fans
Our Partners
Our fans
Our Partners
Our Partners
Harnessing a
Powerful and
progressive
ecosystem
Incepted alongside the FIA, the governing body of global motorsport
The FIA is responsible for overseeing and guiding all elements of sporting activity. This includes the commissioning of circuits, safety, sporting and technical regulations and race adjudication. The ABB FIA Formula E World Championship is proudly one of only six motorsports to be granted FIA World Championship status.
ABB & Formula E: Two drivers of progress at the forefront of sustainable technology
ABB is a global technology leader helping to drive the energy transition with products and solutions designed to optimise, electrify and decarbonise.
In 2018, ABB joined as Title Partner of the championship and play a critical role supporting our growth whilst accelerating advancements in electrification and e-mobility.
AN ECO-SYSTEM COMMITTED TO MAKING POSITIVE CHANGE
Alongside our iconic teams and manufacturer brands, Formula E partners with a progressive collection of global brands and organisations from a variety of industries. All however united around a shared mission of accelerating sustainable human progress and creating value for our fans.
Collaborating with stars to bring scale
Formula E partner with the world’s most recognisable figures to generate noise around the championship through epic experiences and content, united behind a shared, long-term commitment of using our platforms to create positive change.
Race Operations
Taking
Electric racing
to streets
around
the world
Formula E operated.
Formula E assumes full responsibility for the event, working with the relevant local governments, organisations and/or vendors to deliver the race and wider event.
Promoter operated.
A promotor, often support by local government, purchases the rights for an event, assuming responsibility for delivering key elements including local stakeholder management, circuit and venue build, event permits and marketing, in return for collection all ticketing and commercial sales revenue.
Broadcasters
Taking
Electric racing
to screens
around
the world
Providing unrivalled access to championship races to our global fanbase by collaborating with a variety of media partners.
40+
Broadcast partners
192+
Broadcast & digital territories
25+
Languages covered
Next chapter
OUR
